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Expedia.com
is a well-known destination website for business
and holiday travelers. Recently, Expedia wanted
to promote the site with a win-win sweepstakes.
Web visitors could simply fill out a registration
form and be eligible to win a prize. The promotion
received millions of hits in its first month and
provided Expedia with a huge database of Internet-using
travelers - and their email addresses! The peak
load reached 20,000 registered users per hour!
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