So you've got a well-designed site, and you have great content. Now all you need is web traffic. There are roughly 100 million Web pages in cyberspace and well over a million unique domains. Of these, the top 10 percent receive about 90 percent of the overall traffic. To succeed, a site needs to be crafty, sly, and, most importantly, determined.

It's important to have a sense of your site's current traffic, including the number of daily users, the number of pages they view, and if possible, what links they follow to come to your site. All this information is stored on server logs that you can access with a traffic analysis service. It's also a good idea to check your rankings and placement in search engines and directories. Instead of doing this on your own, you may want to use a professional.

The basic idea: Is traffic, There are only two ways to increase a Web site's traffic: Increase the number of new users coming to the site, or get your current users to look at more pages. Listed to the right are some popular ways to drive traffic to your web site.

SUGGESTED READING:

Killer Content - by Mai-lan Tomsen

In just a few short years, the World Wide Web has turned traditional retail business models upside down. Killer Content describes how to adapt your business, application, and network topologies to meet the needs of the most important new breed of customer--the online consumer.

101 Ways To Boost Your Web Traffic - by Thomas Wong

This book provides 101 web-site promotion plans categorized into ten chapters. It even has an implementation checklist to make sure you are covering all the bases and are rounding them in the right order.

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns - by Stevan Roberts, Michelle Feit, Robert W. Bly

A guide to direct marketing via the Internet, teaching step-by-step how to create, send, and track a highly successful e-mail campaign. Includes lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and software on Web marketing, and more. DLC: Internet marketing.

REGISTER YOUR SITE - The top 5 search engines generate the most web traffic based on keyword searches. Register your site by using these submit links.

PRESS RELEASES - Write your own press release online with our press release wizard. Send your press releases to newpapers in your area and industry magazines.

E-MAIL ANNOUNCEMENTS - Develop exceptional response rates to targeted e-mail announcements. Build a web based e-mail campaign tool and send frequent e-mail announcements encouraging existing and potential customers to return to your site.

AFFILIATE LINK EXCHANGE - Affiliate marketing has become a buzzword of sorts among Web marketers hungry to drive traffic to their sites. Part of the appeal lies in its simplicity: It lets anyone with a presence on the Web (from the biggest sites down to the smallest homepages) promote other sites for an exchange or fee.

VIRAL MARKETING TECHNIQUES - Solicit and encourage FREE referrals from existing visitors. See our Tell-a-Friend feature.