| Internet
Statistics |
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| Internet
Usage |
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Total
number of Web users 300 million September,
2000.
Source: IDC Online User Forecast
International Data Corporation
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Web users from home - 70%
Source:
NPD Online Worldwide survey
Web
users from work - 25.9%
Source:
NPD Online Worldwide survey
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Largest
segment of Web users are age 18 to 34
Source:
Jupiter
Media Metrix- Sept. 12, 2000
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| Technology |
Internet
connection speed:
51% use 56K modems
15.3% use 33.6k or below
11.3% use DSL or Cable
10.2% use T1 or faster network
2.7% use ISDN
Source:
NPD
Online Worldwide survey
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Web
browsers used:
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Media
Players: (Percentage
of total number of web users (300 million)
can view)
Macromedia Flash content - 96%
Macromedia Shockwave 56%
Windows Media Player 62%
Acrobat Reader 62%
Real Audio/Video 51%
Quicktime 34% (Mac Users)
Source:
NPD
Online Worldwide survey-Conducted Quarterly
(September,
2000)
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| Business |
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Global
Spending in Advertising:
2.8 billion in 1999
23 billion by 2004
Source:
Forrester
Research
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|
Revenues:
11.1
billion in 2000
Source:
Forrester
Research |
|
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Email
Marketing:
Online
consumers in the United States will receive
more than 1,600
commercial e-mail messages in 2005
Source:
Jupiter
Communications
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